Getting your local business noticed on YouTube

YouTube provides your local business a chance to get before the eyeballs of millions of people all across the globe, a much more powerful marketing tool than you could possibly imagine. But how does a small business owner hit it big on YouTube, especially when the most popular videos seemed to be rather outlandish such as talking bobble heads?
Here are some key ingredients to getting your video noticed on YouTube:

Choose the right keywords.
To help your business video get found in YouTube’s search engines results, you will want to use keywords that filter through the millions of viewers to target the small number of specific people your business niche reaches. Using longtail keywords will yield highly targeted viewers. For example it is better to use the keywords “real estate Atlanta, GA” instead of “real estate”.

Put a quirky twist to your message
This is where most businesses get their video marketing messed up because they don’t understand that YouTube has a strong entertainment factor and that’s what attracts viewers. No matter what you’re selling you must have an amusing twist that engrosses people attention, even if you’re selling something as mundane as industrial equipment. And that’s when the viral power of YouTube will skyrocket your views.

Create a YouTube channel
This becomes like your own TV station where all your uploaded videos get stored and where viewers can join as subscribers. Your subscribers are like your fans and followers whom you can interact with and who will spread the word around about your business.

Network amongst the YouTube community
You can get your business noticed in the hallways of the YouTube community by contributing comments on other people’s videos, sharing with others within groups related to your niche or creating a group if one doesn’t exist yet. Soon you will become a go-to authority in your field that will boost your local business’s presence on the site.

Video Marketing

An Introduction To Social Video Marketing

What is social video marketing? On the surface, it’s a way to get existing and potential customers to interact with your website. It’s an entertaining way for you to get your message across. At best, it’s a great way to improve your overall SEO picture. Social video marketing is nothing like those old TV commercials – instead, it combines gripping images and motivational text or music to make your customers feel they need to do two things: heed your call to action, and share your message with people they feel would appreciate what you have to offer.

What Social Video Marketing Is Not

Social video marketing is not a standard commercial. A film crew does not come to your place of business and build a highly choreographed visual press release. In fact, most social video marketing for small businesses takes place with the help of a good internet marketing specialist, and a few people who have the talent to put a quick, entertaining video together. Quick cameras like the Flip and others like it make the process of producing and editing short films a snap!

Social video marketing is not spam. Some businesses make the mistake of being overly forceful, which is something you definitely don’t want to do – the most effective social video marketing campaigns are those that people actually WANT to watch.

What Social Video Marketing Is

Putting out a black and white definition of social video marketing is nigh impossible. It’s different things to different people. The best social video marketing doesn’t really even look like marketing to most consumers, which is precisely why it is so effective. Here are just a few things that define social video marketing:

• Social video marketing triggers a psychological response. It creates a need, and a drive to interact. You want your customers to see your videos and think, “Wow! I need to share this!”
• Social video marketing uses platforms that are already in place. YouTube and Facebook are two examples of places where effective video campaigns enjoy red hot success. People are always watching, sharing with friends, and taking action.
• Social video marketing is all about you and your business. It is original, fresh, and often funny or gripping in some other way.

We’ve just barely covered the tip of the iceberg in this introduction – find out more by talking with your online marketing specialist. He or she can give you even more specific insight about how to use this incredible tool to make your business more successful than you ever imagined it could be

Video Marketing

Video Marketing

What is the click-through rate of your marketing emails? If you are like the average business, it is probably around 6%. In fact, most businesses have to send approximiately 50 emails to their targeted prospects in order to get one new sale.

Now imagine getting five times the click through rate and twelve times the sales by adding a single word to your subject line: Video.

Today’s internet users are watching 18 billion videos each month. In order to grow your business, you have to make sure that your company’s video is one of them.

Targeted marketing emails with video content have a 32% click through rate. An amazing 23% of viewers take action on what they have seen.

You may think you can’t afford video marketing, but in this environment, you can’t afford not to add it to your strategy. All it takes is creating budget-friendly marketing videos that are tailored to your company’s needs.

Your initial investment will bring in new business; paying for itself in months. Get your message out there in video format and you will see your profits grow.

Call or Email today for your free consultation. I can help you get started.

Your competition knows that video marketing is the next generation of web-based promotion and they are already a step ahead. Together, we will design a video marketing strategy that will give you the leading edge.

Video Marketing